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Zen Of Social Media Marketing: An Easier Way To Build Credibility, Generate Buzz, And Increase RevenueStock informationGeneral Fields
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DescriptionThe 2013 edition of this bestseller includes the latest social media updates and how social media can be the platform for incredible success. Social media is a crucial tool for success in business today. People are already talking about your business using social media, whether you're using it or not. By becoming part of the conversation, you can start connecting directly to your customers, as well as finding new ones, easily and inexpensively spreading the word about your products or services. But social media marketing isn't like traditional marketing - and treating it that way only leads to frustration. Let Shama Kabani, social media expert and president of web marketing firm The Marketing Zen Group, teach you the "zen" of social media marketing: how to access all the benefits of social media marketing without the stress! With a foreword by "New York Times" bestselling author Chris Brogan, "The Zen of Social Media Marketing" outlines the most popular social media tools, from Facebook to Twitter to Linkedln, and teaches you how to use them, step by step. Reviews"She provides detailed instructions for launching social media campaigns and sound guidance for fully leveraging and optimizing search engines, web sites, and blogs. VERDICT: Kabani's assertion that this is 'the last social media guide you'll ever need' has merit, as anyone purchasing this also has access to a continually updated online version. Highly recommended for anybody with anything to market online--including him- or herself."--from "Library Journal" (refers to 2012 edition) Author descriptionWeb and TV personality. Bestselling author. International Speaker. Award winning CEO of The Marketing Zen Group-a global online marketing company. Shama Kabani is the face of today's digital world, and represents the best her generation has to offer. She has aptly been dubbed the "master millennial of the universe" and "an online marketing shaman" by FastCompany.com, and is an oft-quoted social media expert. Kabani has been featured by Bloomberg Businessweek, Entrepreneur, Fast Company, Inc. Magazine, The Wall Street Journal, The New York Times, Dallas Morning News, The Huffington Post, and hundreds of blogs and social media outlets. She's also an accomplished international speaker and hosts her own Web TV show, Shama.TV. The show addresses new media marketing topics, trends, people, and relevant perspectives. She also hosts Tech Zen with Shama and Socially Sound with Shama on CW 33. |