"Color is a vivid subject: the ground where moods meet physics. The colors of a particular moment live on in our memories, yet history is too often colorblind, oblivious to the powerful role color has played in the development of our florid consumer culture. The Color Revolution takes a big step toward opening our eyes and minds to the way in which a varied cast of characters standardized, refined, and expanded the use of color to create the vibrant, often garish, lives we live now."--Thomas Hine, author of Populuxe and The Great Funk "The twentieth century produced a new tribe of experts: the color gurus. At the intersection of fashion, psychology, chemistry, marketing, product design, and even military engineering, these men and women used the stability and consistency of modern synthetic organic dyes to create a brave new polychrome world that we now take for granted--in software and electronic devices, too. Combining formidable scholarship with memorable personalities and vivid stories, The Color Revolution will fascinate historians, marketing professionals, and consumers alike."--Edward Tenner, author of Why Things Bite Back: Technology and the Revenge of Unintended Consequences and Our Own Devices: How Technology Remakes Humanity "Regina Lee Blaszczyk, who deftly combines ground breaking scholarship with an engaging style, has produced an important and lively account of the individuals, organizations, and industries that made color an inventive and transforming force in modern American culture and design."--Dilys Blum, The Jack M. and Annette Y. Friedland Senior Curator of Costume and Textiles, Philadelphia Museum of Art " The Color Revolution unites the visible history of the color chart with the hidden history of imperfect information, mood, and perception. The narrative arc of this beautifully illustrated book starts with the technical achievement of color in describing the timely development of a reproducible color system among specialists who became 'colorists.' An insightful must-have for the student and historian of business enterprise, industrial psychology, advertising, and the predictive modeling of nuance and effect."--William Lawrence Bird, Jr., Curator, National Museum of American History, Smithsonian Institution

"Color is a vivid subject: the ground where moods meet physics. The colors of a particular moment live on in our memories, yet history is too often colorblind, oblivious to the powerful role color has played in the development of our florid consumer culture. The Color Revolution takes a big step toward opening our eyes and minds to the way in which a varied cast of characters standardized, refined, and expanded the use of color to create the vibrant, often garish, lives we live now."--Thomas Hine, author of Populuxe and The Great Funk "The twentieth century produced a new tribe of experts: the color gurus. At the intersection of fashion, psychology, chemistry, marketing, product design, and even military engineering, these men and women used the stability and consistency of modern synthetic organic dyes to create a brave new polychrome world that we now take for granted--in software and electronic devices, too. Combining formidable scholarship with memorable personalities and vivid stories, The Color Revolution will fascinate historians, marketing professionals, and consumers alike."--Edward Tenner, author of Why Things Bite Back: Technology and the Revenge of Unintended Consequences and Our Own Devices: How Technology Remakes Humanity "Regina Lee Blaszczyk, who deftly combines ground breaking scholarship with an engaging style, has produced an important and lively account of the individuals, organizations, and industries that made color an inventive and transforming force in modern American culture and design."--Dilys Blum, The Jack M. and Annette Y. Friedland Senior Curator of Costume and Textiles, Philadelphia Museum of Art " The Color Revolution unites the visible history of the color chart with the hidden history of imperfect information, mood, and perception. The narrative arc of this beautifully illustrated book starts with the technical achievement of color in describing the timely development of a reproducible color system among specialists who became 'colorists.' An insightful must-have for the student and historian of business enterprise, industrial psychology, advertising, and the predictive modeling of nuance and effect."--William Lawrence Bird, Jr., Curator, National Museum of American History, Smithsonian Institution

Regina Lee Blaszczyk is Visiting Scholar in the Department of the History and Sociology of Science at the University of Pennsylvania and an associate editor at the Journal of Design History. Her seven books include Imagining Consumers, Producing Fashion, and American Consumer Society, 1865--2005.